10/11/2026
Key Takeaways
A website migration can raise performance: Palazzo Goldoni Condotti Collection moved to a new website with Bookassist and kept direct bookings growing through the switch.
Digital campaigns work harder: revenue from digital campaigns is up 44.3% year to date, and every €1 invested now returns €47.20, up from €34.20 in 2025.
One team makes the difference: close collaboration between the Bookassist IT team, the Client Success Manager and the hotel staff turned a delicate transition into a success.
About Palazzo Goldoni Condotti Collection
Palazzo Goldoni Condotti Collection is an exclusive private residence in the heart of Rome, a few steps from Piazza di Spagna, between Largo Goldoni and Via Condotti. The palace was born from the renovation of an 18th century convent beside the Church of the Santissima Trinità degli Spagnoli, and takes its name from the Venetian playwright Carlo Goldoni, who lived there for a year.
Its suites combine Italian handcrafted furniture, coffered ceilings and stone fireplaces with freestanding elliptical bathtubs inspired by Bernini's Barcaccia fountain in nearby Piazza di Spagna. It is a property where every detail of the guest experience matters, and its website has to live up to that.
The challenge: a new website without losing direct bookings
Moving to a new website is one of the most critical moments for any hotel. The property has to keep direct bookings flowing and protect the online visibility it has built over the years, all without disrupting daily operations. For a high end property in one of the most competitive city centre markets in Europe, there is no quiet week to switch over.
What Bookassist did
Palazzo Goldoni Condotti Collection took on the project alongside Bookassist. Our IT team, led on this project by Ignacio, managed the migration to the new website, working hand in hand with the hotel's own team, and in particular with Eleonora, throughout the transition.
- A new website, migrated with care. The Bookassist web design team handled the full migration, with continuity of direct bookings and visibility as the priority from day one.
- Digital campaigns that kept performing. Bookassist Digital Media campaigns continued to drive guests to the official website before, during and after the switch.
- One team. Constant collaboration between the Bookassist team, the hotel staff and their Client Success Manager, Noemi Savoca.
The results: year to date 2026 vs the same period in 2025
- ADR: €610.52 (+20.6%)
- Arrivals revenue: €370,903 (+7.2%)
- Digital campaigns revenue: €205,598 (+44.3%)
- Digital campaigns ROI (ROAS): 47.2x, compared to 34.2x in 2025
The new website did not just hold its ground, it raised the bar. Every euro invested in digital campaigns now returns €47.20 in revenue, up from €34.20 last year.
In their words
Once the project was complete, the Management of Palazzo Goldoni Condotti Collection shared this note with us:
"We wish to sincerely thank Ignacio and the entire Bookassist IT team for their commitment and dedication in managing the migration to our new website. A special thanks also goes to our Eleonora, whose support was crucial in bringing this project across the finish line. We are delighted to have reached our goal and truly appreciated the support received in navigating the complexities of this transition. Looking ahead, we hope our collaboration continues to be just as efficient, effective, and supportive."
The Management
Palazzo Goldoni Condotti Collection
For Noemi Savoca, Client Success Manager at Bookassist, the result is a team effort:
"A website migration is a moment when a hotel cannot afford to lose momentum. Our IT team and the Palazzo Goldoni staff worked as one team from start to finish, and the numbers show it: stronger direct revenue, a higher ADR and campaigns that work harder for every euro invested. We are proud to support a property with such a unique story, and we look forward to what comes next together."
Noemi Savoca
Client Success Manager, Bookassist
Looking ahead
With the new website live and performing, Palazzo Goldoni Condotti Collection and Bookassist continue to work together to grow direct revenue. Read the full Palazzo Goldoni Condotti Collection case study, or browse more hotel case studies.
Planning a new website and want to keep your direct bookings growing through the switch? Book a demo with our team. #GetMoreDirect
