Don Cronin has been announced as the new Chief Executive Officer at Bookassist, the Dublin-based international direct-booking expert that helps hotels drive more profitable ...
AI is changing OTA economics and your margins. As OTAs use AI to buy traffic smarter and convert more efficiently, their own cost per acquisition falls while commission-heavy ...
Don Cronin has been announced as the new Chief Executive Officer at Bookassist, the Dublin-based international direct-booking expert that helps hotels drive more profitable ...
AI is changing OTA economics and your margins. As OTAs use AI to buy traffic smarter and convert more efficiently, their own cost per acquisition falls while commission-heavy ...
Is Your Hotel Capturing Its Full Voucher Revenue Potential? The gift voucher industry is growing at 12-15% per year, and successful independent hotels already generate 5-10% of ...
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The digital landscape for the hospitality industry is evolving rapidly. A hotel website is not simply a digital brochure; it is that key employee of yours that never sleeps. ...
With the exponential growth in the use of AI tools like ChatGPT, Gemini, Mistral and Perplexity, the traffic that traditionally came to hotel websites from conventional search ...
Digital marketing is an essential strategy for hotels that want to stay ahead. Hotels must leverage a wide range of tools and tactics to attract potential guests online. From ...
As we step into 2026, the relationship between hotels and Online Travel Agents (OTAs) requires a "strategic reset." Despite the digital sophistication of the industry, many ...
What are the differences between SEO and GEO? Are the same tactics required by a hotel to be ranked in a Search Engine and cited in AI generative results? The short answer is yes. ...
