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With the exponential growth in the use of AI tools like ChatGPT, Gemini, Mistral and Perplexity, the traffic that traditionally came to hotel websites from conventional search ...

Digital marketing is an essential strategy for hotels that want to stay ahead. Hotels must leverage a wide range of tools and tactics to attract potential guests online. From ...

As we step into 2026, the relationship between hotels and Online Travel Agents (OTAs) requires a "strategic reset." Despite the digital sophistication of the industry, many ...

What are the differences between SEO and GEO? Are the same tactics required by a hotel to be ranked in a Search Engine and cited in AI generative results? The short answer is yes. ...

After an incredible 27 years, Paul Gallagher stepped down as Buswells Hotel's esteemed General Manager in December 2024. In a comprehensive interview with Dr. Des O'Mahony at the ...

Hoteliers rightly dedicate significant effort to driving direct website bookings. However, a truly resilient and profitable hotel distribution strategy requires a diversified ...